Overview
- Subject
- Public Relations
- Duration
- 5 days
- Format
- Classroom
- Language
- English / Arabic
- Next session
- 11 - 15 Oct, 2026
- Fees
- USD 2,600Per participant
Course Outline
- Introduction to Marketing Public Relations (MPR)
- Definition and scope of MPR
- History and evolution of MPR
- Role of MPR in Integrated Marketing Communications (IMC)
- Theories and models in MPR
- Grunig and Hunt’s four models of PR
- The PESO Model (Paid, Earned, Shared, Owned Media)
- Relationship management theory in MPR
- Ethical considerations in MPR
- Strategic MPR Planning
- MPR strategy development
- Message development and brand storytelling
- MPR tactics and tools
- Crisis communication in MPR
- Measuring and evaluating MPR effectiveness
- Media Relations and Stakeholder Engagement
- Understanding media relations
- Working with different media types
- Stakeholder mapping and engagement
- Managing media events and press conferences
- Managing negative media coverage
- Digital and Social Media in MPR
- The role of digital media in MPR
- Social media strategies for MPR
- Content creation and distribution
- Influencer marketing and MPR
- Digital crisis management
- Future Trends and Innovations in MPR
- Emerging trends in MPR
- The role of data and analytics in MPR
- Sustainability and Corporate Social Responsibility (CSR)
- Globalization and cross-cultural MPR
- The future of MPR: Predictions and challenges
Schedule & Fees
2026 Schedule & Fees
USD 2,600
Per participant
- 11 - 15 Oct, 2026
- English
USD 2,600
Per participant
- 11 - 15 Oct, 2026
- Arabic
USD 2,600
Per participant
- 13 - 17 Dec, 2026
- English
USD 2,600
Per participant
- 13 - 17 Dec, 2026
- Arabic
2027 Schedule & Fees
USD 2,600
Per participant
- 10 - 14 Jan, 2027
- English
USD 2,600
Per participant
- 10 - 14 Jan, 2027
- Arabic
USD 2,600
Per participant
- 14 - 18 Mar, 2027
- English
USD 2,600
Per participant
- 14 - 18 Mar, 2027
- Arabic
USD 2,600
Per participant
- 11 - 15 Apr, 2027
- English
USD 2,600
Per participant
- 11 - 15 Apr, 2027
- Arabic
USD 2,600
Per participant
- 13 - 17 Jun, 2027
- English
USD 2,600
Per participant
- 13 - 17 Jun, 2027
- Arabic
USD 2,600
Per participant
- 11 - 15 Jul, 2027
- English
USD 2,600
Per participant
- 11 - 15 Jul, 2027
- Arabic
USD 2,600
Per participant
- 12 - 16 Sep, 2027
- English
USD 2,600
Per participant
- 12 - 16 Sep, 2027
- Arabic
USD 2,600
Per participant
- 10 - 14 Oct, 2027
- English
USD 2,600
Per participant
- 10 - 14 Oct, 2027
- Arabic
USD 2,600
Per participant
- 12 - 16 Dec, 2027
- English
USD 2,600
Per participant
- 12 - 16 Dec, 2027
- Arabic